Privacy Policy

1. Information We Collect

When you use Ortho Board Prep, we may collect the following information:

• Contact information: name, email address, and mobile phone number
• Professional information: exam status and orthopaedic subspecialty
• Referral information: how you found us and any comments you provide
• Marketing attribution: UTM parameters from advertising campaigns (e.g., source, medium, campaign name)
• Usage data: pages visited, referring URL, and general analytics collected through Google Analytics

2. How We Use Your Information

• To schedule and confirm your strategy call
• To contact you about our services and board prep programs
• To send appointment-related text messages to the mobile number you provide
• To understand how visitors find and use our website so we can improve our offerings
• To measure the effectiveness of our advertising campaigns

3. Text Message Consent (TCPA)

By providing your mobile phone number on our booking form, you consent to receiving appointment-related text messages from Ortho Board Prep. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out. Reply HELP for assistance. We will never send marketing texts without your separate opt-in consent.

4. Third-Party Services

We use the following third-party services to operate our website and business:

• Google Analytics — website usage analytics and advertising conversion tracking
• Firebase (Google) — secure data storage
• Calendly — appointment scheduling
• Google Sheets — internal lead management

Each service has its own privacy policy governing how they handle data.

5. Cookies and Tracking

We use cookies and similar technologies through Google Analytics to understand how visitors interact with our website. These help us measure advertising effectiveness and improve the user experience. You can control cookies through your browser settings.

6. Data Security

We implement reasonable security measures to protect your information, including encrypted connections (HTTPS) and secure cloud storage through Firebase. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as needed to provide our services and fulfill the purposes described in this policy. You may request deletion of your data at any time by contacting us.

8. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of text messages at any time by replying STOP

9. Changes to This Policy

We may update this privacy policy from time to time. We will post any changes on this page with an updated revision date.

10. Contact Us

If you have questions about this privacy policy or your personal data, contact us at orthoboardprep@gmail.com.